So maybe you’re interested in paring down your closet and / or making more intentional clothing purchases, but you’re not quite ready to move to a capsule wardrobe.
Well, the 30 Wears Campaign may be just the thing for you! This brilliantly simple idea from Livia Firth is a great first step to reduce wardrobe overwhelm and needless waste.
Here’s what she proposes: “At the moment of purchase, stop for a second and think: Will I wear it in six months’ time? Will I wear it next year? Will I wear it a minimum of 30 times?”
I love this because it forces us to change our perspective on purchasing and consuming clothes. It’s about creating a closet full of things you love that are meant to last, rather than purchasing disposable clothing that may only be worn once or twice.
A recent mistake
Even with a small capsule wardrobe for each season, I still make purchasing mistakes. Take, for example, a brown suede skirt I bought this fall. I wanted to love this thing and rock it frequently, but it was doomed from the start.
It sat in my closet for a couple of months, untouched and unworn. Luckily, the tags were still attached. Evereve was generous enough to extend a one-time exception to their return policy for me. Otherwise it would have been wasted money, time, and unnecessary guilt.
Here are the red flags I should have noticed before buying it:
- I’m a mom and a preschool teacher. I wear jeans every day, even when I am teaching. I do dress up for church on Sundays, and occasionally for a girls’ night out, but let’s be honest, I live in Richmond, VA. We are casual here.
- I loved the neutral color of the skirt, so I initially thought it would be versatile. Wrong. I only had one top and one pair of shoes that (sort of) went with this skirt. So, that meant I would need to purchase one or two others to make it work in the scheme of my capsule.
- It was snug and short(er) than anything else I own. Every time I put it on, I was pulling and adjusting it.
- I loved the skirt, but it just wasn’t me. At all. I was never going to be comfortable or confident in that thing.
If I had considered the 30 Wears Challenge, I guarantee I would not have purchased it. With my daily and weekly activities here in Richmond, I would NEVER be able to wear a suede skirt 30 times.
Questions to consider
In addition to thinking whether or not you can wear something 30 times, here are a few more questions to consider before you make a purchase:
- What are your wardrobe needs?
- How do you dress on a normal day? Outside of the daily look, what occasions do you have to dress up (or down)?
- Does it go with other items in your closet, or do you have to buy additional items to make the piece work?
- Are you constantly tugging or adjusting it?
- Do you feel confident wearing this item?
- Is there any doubt in your mind that you love wearing this item? Even the tiniest bit of doubt means you won’t wear it often.